A CUPRA Experience like no other

06.12.2021

The Vindis Group is very proud to represent the CUPRA brand within our network of dealerships, and representing this has involved us in this year's CUPRA Masters Challenge. This is an event held in Spain where over 1000 CUPRA Masters compete digitally alongside 10 CUPRA masters flown directly to Barcelona to compete live, along with some extra exclusive experiences. Our very own Mhairi Maclean was selected as a nominee to represent the United Kingdom. Mhairi was selected under the award for Active Brand Shaper for her involvement in building sales processes, the CUPRA Master tip video and holding meetings about the customer journey with CUPRA Spain. Vindis Group is beyond proud to have Mhairi representing both the UK and Vindis Group within the CUPRA Masters Challenge 2021, especially as she was one of the 10 flown out to compete live.

Mhairi flew out to Barcelona on December 1st where she met the rest of the CUPRA Spain team and the other finalists. The next morning, the group were taken to the port to go out on the exclusive CUPRA x De Antonio Yacht followed by visiting the MediaPro studios for rehearsals. The event was hosted by Chris Brow and was live-streamed for all the CUPRA Masters across the world. Across the CUPRA Challenge there were 1000 people competing globally, from 43 countries. All the other CUPRA masters logged in remotely, as did the 10 at the live event to answer a series of questions about CUPRA. A series of rounds were played throughout the challenge, not achieving a high enough score would result in you being knocked out of the competition.

From the studio, Mhairi & Hugo Diaz from Spain got through to the final 30 people, Mhairi made the phenomenal achievement to reach the semi-finals finishing the whole challenge in 3rd place! 

The final stages of the event were made up with a trip to the factory at Martorell and then over the Castelloli circuit to drive the VZ5 Formentor, including a one-off experience as a passenger in the E-TCR with racing car driver Jordi Gene behind the wheel. 

Mhairi Maclean had an incredible performance in the CUPRA Masters Challenge and here's what she had to say about the experience.


"To be able to represent my Brand, Vindis and the UK has been an absolute privilege and an experience I and the other CUPRA Master Tribe members will never forget. To get to the semi-finals and to be in the final 3 is so overwhelmingly emotional. I am coming home inspired, motivated and ready to never give up.

Thank you to the incredible team at CURPA for the hospitality and for giving us this opportunity"