Un-boring the future of driving

14.12.2020

See Santa Claus swap his old sleigh for the Audi e-tron GT concept*. This is just the start of a new Audi era.

The electric car revolution is happening and in their latest Christmas themed advert, Audi have embraced the electric theme by swapping Santa’s boring old sleigh for a standout Audi e-tron GT concept*. Translating progress into progressive design. Combining clear lines with a clear attitude!

With Savile Row looks and racetrack performance

The latest Audi advert seen below, shows a sharply dressed 2020 version of Santa looking very impressed with this replacement sleigh and why wouldn’t he? This full electric concept embodies premium quality and high-end powerful dynamics. The roof line is drawn far back before it tapers off and the shoulders and wheel arches of the Audi e-tron GT concept* are deliberately emphasized and underscore the low centre of gravity.

The wide proportions of this progressive ambassador could be something we begin to expect with future Audi electric cars? The singleframe at the front of the concept car emphasizes its Audi DNA. But its statement encompasses much more than its exterior and performance. It’s about progress, passions and attitude.

It’s no longer a trend, it’s a lifestyle 

The design language of this new e-tron GT concept* is just a glimpse of what we can expect from the brand in the future. Progressiveness and desirability have always been clear to those that follow the four rings but now it has become more apparent than ever before that being ahead of the game isn’t enough. With the RS division having been so successful with models such as the RS6 and RSQ8 over the last year. Audi’s design team want to change the game completely, and we’re okay with that.

The first steps of this new Audi vision started with the already, very successful e-tron and e-tron Sportback but the e-tron GT isn’t about matching what is currently available. It’s about driving the electrification of tomorrow’s premium mobility.

Register for updates

Be among the first in the know. To get the latest on the Audi e-tron GT prototype, including release dates, updates and exclusive pictures, leave your details with us and we’ll be in touch.

Click here to register for updates

Register a call back

Although the e-tron GT is expected to arrive in spring next year, Audi Centres are holding reservation lists now. If you’d like to speak to an Audi Centre to find out more and even become one of the first to own an e-tron GT when the first limited number of cars arrive, request a call back from your chosen Centre today. Please select 'Yes, I have a model in mind' and then ‘e-tron GT prototype’ from the Audi range list.

Click here to register a call back

 You can also find out more about the current e-tron range by speaking to a member of the team at your local Vindis Audi Centre. 

Find us here:

Bedford Audi

Cambridge Audi

Huntingdon Audi

Northampton Audi

Peterborough Audi


*The vehicle shown here is a concept car and is not available as a production model.